The world of marketing and sales has changed dramatically since the information age—consumers are more informed than ever and have the ability to easily find the information they want, and they don't want to be bothered.
So, how does your marketing need to adapt to this shift in order to effectively grow your business? Inbound Marketing is the answer.
Inbound Marketing has been replacing Outbound Marketing since the information age. Outbound Marketing is the old-school approach of hounding prospects for sales and blasting prospects with (oftentimes irrelevant) advertisements. Simply put, this outdated approach isn't getting through to consumers anymore.
Inbound Marketing is a new marketing approach based around these principles:
Through means of communication like targeted and retargeted ad campaigns, nurturing email drip campaigns, and content marketing (sharing valuable content through downloadable PDFs, blog posts, videos, and more), businesses can effectively build relationships with current and prospective customers in non-interruptive and successful ways.
Still not convinced that Inbound Marketing is the way to go? Check out these statistics:
Successful Inbound Marketing won't happen overnight. It takes patience, experimentation, and planning. There will be some campaigns that fail, and it's important to keep your brand's momentum moving forward with subsequent Inbound approaches and campaigns. Over time, you'll gather valuable data about your leads and be able to make more educated choices as to what your next marketing campaign should be.